Flavio Briatore’s Billionaire Destination

January 10, 2011 | By More
Flavio Briatore's Billionaire Destination in Dubai

Flavio Briatore's Billionaire Destination in Dubai

Former Formula One team boss and Italian business personality Flavio Briatore is set to launch a $150m Billionaire’s Square in Dubai in conjunction with the UAE’s Pragma Group.

The project which will consist of a boutique hotel as well as a Billionaire Bar and Grill, alongside other restaurants, bars and a fitness club will be built on the current site of the Palladium entertainment venue in Dubai Media City, and is scheduled for full completion in December 2011.

Briatore said in a statement..

“I believe Dubai is one of the strategic places for us, we try to have a club in a place where people go on holiday as well and Dubai is a great mix of business and holiday.”

Lifestyle investment firm Pragma Group has built up a number of brands in the Middle East from its original base in Lebanon. It already operates a number of lifestyle destinations in Dubai, including the Cavalli Club in the Fairmont and the 400 Club. Flavio Briatore already has a Billionaire boutique in the Dubai Mall.

Category: Dubai, Dubai City, Dubai Media City

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