Flavio Briatore’s Billionaire Destination

Flavio Briatore's Billionaire Destination in Dubai

Flavio Briatore's Billionaire Destination in Dubai

Former Formula One team boss and Italian business personality Flavio Briatore is set to launch a $150m Billionaire’s Square in Dubai in conjunction with the UAE’s Pragma Group.

The project which will consist of a boutique hotel as well as a Billionaire Bar and Grill, alongside other restaurants, bars and a fitness club will be built on the current site of the Palladium entertainment venue in Dubai Media City, and is scheduled for full completion in December 2011.

Briatore said in a statement..

“I believe Dubai is one of the strategic places for us, we try to have a club in a place where people go on holiday as well and Dubai is a great mix of business and holiday.”

Lifestyle investment firm Pragma Group has built up a number of brands in the Middle East from its original base in Lebanon. It already operates a number of lifestyle destinations in Dubai, including the Cavalli Club in the Fairmont and the 400 Club. Flavio Briatore already has a Billionaire boutique in the Dubai Mall.

Category: Dubai, Dubai City, Dubai Media City

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